1946 Studebaker M5 Pickup
Serial: 9481 Engine: L-head 6 Cyl. Transmission: 3-Speed Manual
Even though Studebaker had its beginnings in the horse drawn carriage business, supplying customers with carriages to haul their belongings, Studebaker was very slow entering the motorized half ton pickup market. In 1938, they introduced their CE model, based on its passenger car platform, which proved to be successful, but at the same time was more expensive at $850 dollars as compared to the trucks offered by the big three (Ford, Chevrolet, and Dodge) at the time. In 1941, Studebaker introduced its M5 model, based on the popular Champion platform. Much more of a truck than the previous CE, the M5 was geared more for efficiency and sales. The front and rear fenders were interchangeable, the dash was from the Champion cars, the running boards were interchangeable from side to side etc..keeping the production cost at an all time low enabling Studebaker to actually compete with Ford, Chevy and Dodge. The M5's styling with its tall shape, swept back Vee windshield, trim dimensions, simple ornamentation and nicely rounded fenders is particularly attractive and certainly stands out amongst the more commonly seen Fords and Chevys.