1912 Flanders 20 Roadster
E-M-F Company of Detroit, Michigan was one of the many auto manufacturers that came and went in the beginnings of the automobile. They survived from 1908 to 1912. The initials designated the last names of its founders: Barney Everitt, William Metzger, and Walter Flanders. With Flanders’ production experience, they set out to build a “well-finished” vehicle in the medium price range to compete with other cars in this category such as Buick, Overland, and Chalmers for example. The EMF Company was announced on 3 June 1908 following the purchase of the Northern and Wayne companies along with their plants and equipment.
William E. Kelly, the designer of the Wayne, became chief engineer. Buyers were offered four models, all priced at $1,250 and powered by a 30-hp four-cylinder engine. The initial cars offered had overheating problems but were recalled and repaired by the company. Production through 1909 totaled 8,132 cars, and increased in 1910 to over 15,000 cars. Everitt left in 1909 taking Kelly with him to build his own car. Flanders, now independent from his partners, but now partnered with the Studebaker Brothers in order to now compete with Ford (his former employer) head-on. Beginning in 1910, the Flanders 20 was introduced; a 20-hp four-cylinder car on a 100-in. wheelbase selling in the $750 price range. At the time, this was less than the Model T; unfortunately for Flanders, Ford kept lowering the price of its car. A total of 31,514 were produced over three years when Studebaker completely took over.
This 1912 Flanders Twenty roadster is just out of an estate where it has been for over 40 years. A largely original example still retains its original upholstery and all of its original body components including its original body, fenders, floorboards, E&J 366 headlamps etc..It even retains its original Jones 50 MPH speedometer. Cosmetically it wears an old paint job, most likely from the 1950's, but it still looks good with a little patina in its colors of dark maroon paired with a cream chassis. Mechanically it runs great and drives well with plenty of power. A very good looking roadster with a round gas tank, scuttle and flyaway rear fenders.